You know at first I wasn't going to do this blog but on second thought here I am. You all know I love LOVE shoes and when I see shoes that I like I tend to buy them. Well around the 15th or 16th of this month I ordered this lovely shoe from an up and coming designer by the name of Melody Ehsani. I like to support people and I found that her work was pretty awesome. These shoes cost $150...so that wasn't a big deal for me.
To make a long story short I ordered these shoes, size and everything and my payment was processed through PayPal. Now the next day I got an e-mail stating that my card had been refunded because the merchant was out of stock on the product. Now I was pretty pissed! Especially being a shoe lover lol. You know how you envision yourself in a shoe and you know what your going to wear and blah blah right? They sure burst my bubble!
That's besides the point. Then I thought about it from a Business perspective....being that I am a Business major. So I wrote an e-mail to the company through their website stating my disappointment. It is now March 21, 2010...5 days later and I have yet to get a response from anyone. Think about it....if you are a business...especially a new one...it is of great importance to leave a good first impression on your new customers right?
If you are out of stock on products why are you continuing to process orders and then tell people OH sorry we let you complete that order but we are out of stock....Now I'm over that because obviously it wasn't meant for me to have that shoe! lol The problem I have is the fact that I sent an email stating my disappointment and NO ONE emailed me back to at least say sorry for the inconvenience. I don't want anything free...I don't want a party...I'm a simple girl...SORRY would've been fine. I wouldn't have done this post if I got a sorry. Unfortunately I will never ever order anything from this designer ever in my life.
I guess customer loyalty and the value of one customer to them isn't important right? The saddest part about it is it's not Melody Ehsani's fault....I'm sure she doesn't run her website behind the scenes and she doesn't have the time to read email's. I'm sure she has someone do that for her BUT their actions reflect our impressions on her as a designer. That's the name we see...not the music in the background. If it were me I'd first fix the problem, and then get a more professional business oriented person to handle my affairs.
For example...when you go to McDonald's and you get bad service from the associate your reaction is this: "I hate McDonald's I'll never go there AGAIN"...you forgot about the associate because they are a representation of McDonald's. That's the way I feel. BUT Company's want to know when there is a problem so they can improve and fix the problem so it won't happen again. As the boss it is your duty to oversee EVERY SINGLE aspect of your business no matter how small it is because at the end of the day all eyes are on you....that's the end of my rant. I hope you all understand where I am coming from.
